your logo is not your brand
Professional brand design and an individual corporate identity (short: CI) define that, which is communicated between the lines. It’s the WHY behind everything you do. It’s the soul of your business and as such, gives it a unique identity.
Unique brand identities are at the core of my daily work, which is why I devote a lot of time and love into creating new ones for you and your business.
BRAND DESIGN
strike the right chord
Did you know that VW uses their slogan ‘Volkswagen – das Auto.’ even in the most remote pub in Australia’s outback? Have your ever wondered why Mercedes Benz has put so much effort into changing their image of being the most comfortable car for retirees? Or why McDonald’s changed their logo from red-and-gold to green-and-gold?
The answer to those questions is, of course – branding.
An individual brand identity is so much more than just your company’s good looks. The images and videos you use are just as important as the language, the tone of voice and the message you want customers to receive. Your brand needs to speak to your customer’s subconscious mind and activate their emotions.
As you so often see in communication, the message between the lines is often much more important than what’s being said. People also have a better recollection of how you made them feel than of what you told them.
Let’s make sure that you always strike the right chord, with a professional brand identity that contains the heart and soul of your business.
"People don't buy what you do; they buy why you do it."
large and small
Of course, the brand identity of a large corporation is a bit more extensive than that of a one-person-business. The core, however, is the same for all. Every business’s CI contains the same elements to make it complete.
my goal
It is very important to me, that your brand identity suits both you as a person and your vision for your business.
With a professional brand identity as a reference, you can either start working on your branding activities yourself, or we can talk about how I can support you.
identity
authenticity
personality
get in contact
You want your business to have a professional brand identity that allows you to build trusting relationships with your customers online?
Then let’s get started!
I am looking forward to your message.
